[Section 6.3] Pre and Post-Sale 2.0/2.0 Consulting Services - or, "I want to be a 2.0 Brand. What are the right goals for me and how can Consulting 2.0/2.0 get me on track?"
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A brand still in the 1.0 stages of customer engagement comes to 2.0/2.0 Consulting and says, “I know I should be using Social Networking tools better in my overall strategy. I need to get my brand represented on Twitter and Facebook. Can you help me?” 2.0/2.0 Consulting's core solution is to help Brand 1.0 find the right social network solution for its business strategy, create a customized plan to move Brand 1.0 to Brand 2.0, and, finally, to help Brand 2.0 implement and manage the change within its organization.
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