[Section 4.0] The Value in the Organization Defined Externally

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In this section we look outside the walls of Brand 2.0 to evaluate 2.0/2.0 Consulting’s entire value ecosystem because Solution 2.0/2.0 affects stakeholders outside of Brand 2.0. The analysis below reveals that it is in 2.0/2.0 Consulting’s best interest to manage the external constituents defined below in order to maximize Solution 2.0/2.0's effectiveness and success in value network. Below are two external partners over which 2.0/2.0 Consulting believes it will have to exert some sort of external influence to leverage the relationships and succeed.

2.0/2.0 Consulting Technology Partners – 2.0/2.0 Consulting will rely on several key technology partners to deliver Solution 2.0/2.0. These companies (identified in Section 6) will share in the successes – and failures – of Solution 2.0/2.0 and they will play an integral role in the future of 2.0/2.0 Consulting.  Some of 2.0/2.0 Consulting’s partners will include UI designers, database companies, hardware manufacturers, and the like (again, outlined in detail in Section 6).

The following aspects of Solution 2.0/2.0, as they relate to 2.0/2.0 Consulting's Technology Partners, are described below in the following ways:

• Rationally: 2.0/2.0 Consulting's Technology Partners will see an increase in sales of their products that are components of Solution 2.0/2.0. These Technology Partners will have their name and reputation associated with a world-class product and they will see a reduction in costs by co-marketing Solution 2.0/2.0.

• Emotionally: 2.0/2.0 Consulting Technology Partners will be excited to work with a company that sees true value in its offering and can expand their presence in the marketplace. These Technology Partners will be excited to collaborate with 2.0/2.0 Consulting and help shape Solution 2.0/2.0. 

• Politically: Rather than simply taking orders and shipping widgets, 2.0/2.0 Consulting's Technology Partners will want to be an active players in the Solution 2.0/2.0 ecosystem.  They will want to sit side-by-side with 2.0/2.0 Consulting and understand why brands are using Solution 2.0/2.0 so that they can work to tailor their offering to best suit 2.0/2.0 Consulting’s customers' needs. They will not want to be viewed just as a supplier, but rather truly as a partner and collaborator.  If they are not known before partnering with 2.0/2.0 Consulting, they will emerge onto the scene as a trusted brand. If they are known before partnering with 2.0/2.0 Consulting, our brand will be strengthened.

Competitors of 2.0/2.0 Consulting customers – When a company hires – rather, partners – with 2.0/2.0 Consulting, its competitors could experience  a shift in the marketplace.  How will these companies react to the changing dynamic from the enablement of a 2.0/2.0 Consulting campaign implemented by one of it's competitors?

The following aspects of Solution 2.0/2.0, as they relate to Brand 2.0's competitors, are described below in the following ways:

• Rationally: Brand 2.0's competitors will see market share (in the form of actual data and statistics) slipping away from them and going to Brand 2.0 -- who has implemented Solution 2.0/2.0 -- presumably because Brand 2.0's product is directly linked to the customer network and, thereby, has a product that better matches its customers needs.

• Emotionally: This affect can be summed up in three words: fear, doubt, and uncertainty.  “Will the company that hired 2.0/2.0 Consulting completely take us off the map?  We need to figure out [a] how we're going to react to what it is new that they are doing, just to put us back on equal footing; and [b] what can we do to get ahead!?”  Presumably, the company that didn’t hire 2.0/2.0 Consulting will want to regain that market share, and not sit idle.

• Politically: As a negative tactic, the competition may scrutinize Brand 2.0 (who hired 2.0/2.0 Consulting) and their business practices in any way, shape, or form, simply to slow down their development and intentionally introduce a red herring.  Further, they may form a coalition or banding of other Brand 2.0 competitors to leverage an assault on Brand 2.0. 

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