[Section 2.0] A Personal Connection Between the Brand and the End-User: The Key Value Proposition of 2.0/2.0 Consulting

<<link back to Section 1.0>>

The key to understanding the intrinsic components of 2.0/2.0 Consulting is best described by explaining the problem and the proposed solution.  If you are reading this section, you've likely come from the previous page and watched the two short "Problem" and "Solution" videos, which get at the core of what 2.0/2.0 Consulting sees as the issues and the proposed manner to address them.  In the event that you skipped the videos, below are two courtesy links to watch them before continuing onward.  

Please Click to the right to Watch a 90-second Video: Analyzing Brand 1.0's Situation

Please Click to the right to Watch a 60-second Video: Presenting Solution 2.0/2.0

(Note in advance that not all of the competencies in 'The Solution' video are in place, but rather something that we see as "being in place" for the optimal solution.  The fact is, we've done a fair amount of reasearch into this that it would not be too hard to assemble such a solution!).   

The take-away from 'The Solution' video can be summed up by stating the 2.0/2.0 Mission:   

2.0/2.0 Consulting helps you use social networking and knowledge-management technology to help manage innovation inside your enterprise by translating external ideas to the interal company development pipeline.

This is achieved by:

• helping you figure out how to leverage social media to engage with your custoemrs;
• helping marketers develop more intimate relationships with their customers; and
• helping R&D develop better products faster.

<<Click to Continue to Section 3.0>>